Specialized focus areas and unique groups include:

  • Retail Store Brands Food & Beverage
  • Retail Store Brands HBC, PC and Non-foods
  • Retail National Brands
  • Walmart
  • Target
  • Food Service

Current Share Group Members

Sales and Marketing Group #1

  • Ajinomoto Windsor, Inc
  • Berner Foods
  • Catania Spagna
  • Clearwater Paper
  • Dawn Foods
  • Domtar Personal Care
  • Lassonde Pappas
  • Land O'Frost
  • McCormick
  • Mizkan
  • Mother Parker Tea & Coffee
  • Morgan Foods
  • Niagara Bottling
  • Seneca Foods
  • Tree House Foods
  • Trinidad Benham

Store Brand Group #2

  • Algood
  • Burnette Foods
  • Cherry Central
  • Fieldbrook Foods
  • Fremont Foods
  • Hickory Harvest
  • Hormel
  • Lidestri Foods
  • Lotus
  • Marzetti
  • Merisant
  • National Raison
  • Olds Fitz
  • Paramount Coffee
  • Schulze & Burch
  • Shearer's
  • Sugar Creek Packing
  • Ventura
  • Venus Wafer

Store Brand Group #3

  • Attune Foods
  • Cott
  • Dakota Growers
  • Flagstone Foods
  • Giovanni Foods
  • Interbake
  • Kerry
  • Knouse
  • Lakeside Foods
  • Lassonde
  • Les Plats du Chef
  • Massimo Zanetti Beverages
  • Mercer Foods
  • Nassau Candy
  • Pacific Coast Producers
  • Red Gold
  • Stratas Foods
  • Terressentia

HBC, PC & Non-Foods

  • Cascades Paper
  • Clean Ones
  • Domtar Personal Care
  • Edgewell
  • JemPak GK
  • PL Development
  • Ranir
  • Republic Plastics
  • Reynolds
  • Rockline Industries


The MBC Share Groups provide me with invaluable viewpoints to the same customers and issues that I face in managing our private label business across the country. It is extremely helpful to have well respected professionals in our industry in a forum for open discussion of real problems.
—Tom Ewing, VP of Sales, T. Marzetti

The informational data supplied to MBC Share Group members is one of the most valuable tools that we utilize on a very frequent basis in our customer and broker meetings. The bi-annual meeting discussion topics are all from the member base and needs. We discuss customer dynamics, customer procedures, market changes and broker market opportunities as well as industry needs, current changes and upcoming opportunities. Our Group is designed and run in a very professional, organized and efficient manner. We never have delays or topics that do not benefit most all of us. All aspects are always timely with no area forgotten or left out. The MBC Branded Share Group has been one of the best programs for Cherry Central that I have ever been part of personally and I recommend your program to many people/companies. I can’t speak more highly of our group in every way and every manner.
— Brent Tackett, National Sales Manager – Branded, Cherry Central Cooperative, Inc.

I have attended Mike’s Sales & Marketing Share Group for the past two years and I have found it a valuable way to stay informed of the latest industry and customer information and trends. The diversity of the group and the facilitation provided by Mike allow for an open a free flowing exchange of ideas and possible directions the member firms can take to compete and win in the marketplace. It also provides an additional networking opportunity that pays dividends for those who choose to use each other as resources for help and information in between the actual Share Group sessions. I have found Mike’s group to be both professionally and personally valuable.
—Mark McCumby PL Developments

I find good value in both my time and money in participating in the MBC Share Groups. The meetings are a good format to exchange best practice ideas and share industry trends and benchmarking. Mike Brouillard is also a well versed and knowledgeable GPG facilitator. He is well rounded and understands all facets of the business. Since we meet twice per year, I also find value in all the industry updates and tidbits that Mike shares frequently between meetings.
—Ron Kerscher, Sr. VP Sales and Marketing, Rockline Industries

I have found the CEO Share Group to be extremely beneficial to our business. We cover topics selected by the group members which has provided me with far more insight and contemporary knowledge than I was able to glean from our Company’s former Advisory Board. Each member of the group goes out of their way to help each other, and Mike Brouillard’s coordination and leadership has ensured that we stay focused on matters of strategic and tactical importance.
—Craig M. Smith President & CEO, Mizkan EuroAmericas

Innovative benchmarking, best practices and communication exchanges for opportunities, challenges and issues are experienced at share group meetings. Communications received all year long as Mike sends out very helpful and informative industry information on a regular basis. Each group is made up of talented professionals – smart and savvy and diversified - with very different issues to tackle. I believe the group works well to help develop strategic thinking and mentoring experiences. Mike provides numerous resources and is very pleased to go out of his way to obtain what it is you need.
—Joni Foley, Senior Director, Sales and Marketing, PL Developments

The Share Group provides a great forum to share and solve common problems with a group of very talented people who have a common goal of being students of our industry. Being part of the Share Group has provided me access to a network of talented people who are also seeking solutions to industry problems. Access to talented associates, continuous industry news and information, and the ability to learn from others makes this a tangible positive ROI. In addition to quality discussions at the meetings, I have more than once called the other team members to seek their thoughts on advise on a variety of issues. To be successful in our rapidly changing industry, one must be willing to share and learn from others to address the complex issues we are all facing. The Share Group fits this need. MBC provides a great forum for continuous learning to address the issues and opportunities that I face every day.
—Larry Hamwey, VP Sales Development, The Jel Sert Company

I have been a member of the MBC Private Label Share Group for two years. Group membership has yielded an invaluable opportunity to acquire the industry’s pulse and for benchmarking industry activities. The new friendships have allowed me to seek advice and opinions from well informed colleagues confronting similar challenges and, in turn, avoid inefficient practices and obstacles. Mike Brouillard is a highly qualified and respected facilitator. Mike has diligently surveyed and disseminated group opinions in a coherent manner. The industry reports and trend information that are made available through membership are very beneficial. The modest investment in time required for preparation and meetings is easily outweighed by the returns. I highly recommend working with Mike Brouillard to establish an appropriate group fit.
—Paul DaRe Vice President, Sales and Marketing, Furlani

There is tremendous value in participating in the MBC Consulting Share Group: from new viewpoints on industry topics to a wide variety of creative solutions to business challenges. MBC has created an atmosphere where idea sharing is encouraged and structured in a very productive manner. I recommend this Share Group for any company that is seeking to successfully navigate the evolving consumer and customer environment.
—Dave Olson, Vice President-Sales, ConAgra Store Brands

I have been a member of the MBC Store Brand Sales & Marketing Share Group for a number of years both with my current company which is a smaller family run organization as well as when I was with one of the largest private brand companies. I have gained value from my participation and would recommend it to any progressive thinking supplier looking for insights on the industry best practices, actionable customer news, or simply for ways to improve their organization.
—Jerry Gilbert, VP Retail Sales, Mother Parkers Tea & Coffee

I have been involved in Mike Brouillard’s Share Groups for several years. I find the opportunity to freely discuss challenges and opportunities within our industry to be extremely relevant to today’s pace of business. Insights are gained at each and every meeting that allow me to validate my go to market strategies while ensuring that I am within the peer groups best in class practices.
—Clay Dockery, Massimo Zanetti Beverages

Mike is an excellent facilitator and has been a great help to me over the time I have known him. Aside from his exemplary skills at keeping our meetings relevant, interesting and lively, Mike has been a trusted confidant and perhaps more importantly, has always made himself available to help those needing career advice and hiring advice. I am happy to provide my highest recommendation of Mike Brouillard.
—Andy Russick, VP of Sales & Marketing, Pacific Coast Producers

I have been a member of Mike's group for a couple of years now and find the benefit gained to far outweigh both the financial and time investment. The well structured format of the meetings and Mike's easygoing facilitator style, allow for open and uninhibited exchange of information and insights across multiple industries and related categories. As a 40 year veteran of the meat industry, I never realized how pigeon holed my thinking had become, until I began interacting with people from other industries, who share my same issues and frustrations. We have a lot to learn from each other and Mike's groups are a great place to channel the sharing.
—Tony Palesotti, Vice President-Sales, Land O'Frost, Inc.

Let me say, very briefly, that your /our Share Group has provided Knouse Foods with incredibly useful information from other PB Manufacturers….as to the handling of, and dealing with many of the day to day problems…we all face….Additionally, The Group is a great source of other types of information…trends, personnel opportunities…etc…In addition, the ability to have, almost immediate, feedback when questions arise….is always invaluable. This opportunity (and we are in multiple Share Groups), has made Knouse a stronger entity.

MBC’s Share Groups have proven to be an insightful tool to stay abreast of the ever changing landscapes within the retail grocery business today by networking with my peers.
—Michael Halverson, Vice President Sales, Schulze & Burch Biscuit Co